The Facebook Economy

Facebook’s Economic Geography - Visual Economics created a really interesting map of what Facebook’s economy would look like if it were a landmass, representing app companies and pages by size, along with a few other interesting representations.

The Facebook Economy

There are 550,000+ apps that are used on Facebook. Seventy percent of users engage with apps each month. There are one million app developers. Zynga, the top app developer, made $250 million in 2009. Of that amount, $80-$150 million is estimated to be profit, more net profit than Facebook itself made.

The most popular Facebook apps are:

  • Zynga
  • Rock You!
  • Electric Arts
  • CrowdStar
  • Playdom
  • Causes
  • Slide
  • 6 Waves
  • Topzy
  • iLike
  • MindJolt
  • RIM

Facebook Pages

There are 1,500,000 active Facebook pages. The average value per fan is $136.38. Extrapolating on that, many celebrity pages would be worth enormous sums:

Michael Jackson, with 13.3 million fans, would have a page worth $1.8 billion. Family Guy has 9.5 million fans for a worth of $1.3 billion. Lady Gaga and Barack Obama each have 9.1 million fans, worth $1.2 billion each. Vin Diesel has nine million fans, worth $1.1 billion. Starbucks has 8.2 million fans, worth $1.1 billion. South Park has 6.2 million fans for a worth of $845 million.

Popular Facebook pages include:

  • Barack Obama
  • Lady Gaga
  • Michael Jackson
  • Family Guy
  • Vin Diesel
  • Megan Fox
  • House
  • Twilight Saga
  • Starbucks


There are 500,000,000+ users of Facebook. Of those, 200 million users use it daily for an average of 55 minutes a day. If those users were all working for $5 an hour instead of going on Facebook, they would collectively earn $916,000,000 a day.


In Q1 2010, 176 billion display ads were posted on Facebook, 16 percent of the display ad market. Facebook says its advertisers have quadrupled since 2009.

If Facebook were a country, it would be the third most populous in the world after China and India. Today’s valuation of Facebook is $7.9-$11 billion.

(via VisualEconomics)

The Facebook Economy
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2 Responses to “The Facebook Economy”

  1. AC says:

    How are you doing your value per fan calculation? Revenue attribution for games is fairly straightforward, decent for retailers but is different and complex for brands. Would love to know how you got to your numbers.

  2. Roy says:

    Visual Economics founded this study so I would have to refer you to their resources in regards to the value-per-fan calculation.

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