Today is my first day of attending IM Spring Break.
Today’s agenda was focused on Search and Social Media, with panelists from every aspect of the search field.
The keynote presentation was given by Chris Winfield – President of 10e20
How can Social Media help my Business?
Chris presented a short version of what Social Media is: A Giant Conversation Online
Why do you want to be involved with Social Media?
- Easy way to achieve recognition with a wider audience
- Create/improve reputation
- Enhance credibility
- Attract evangelists
- Public relations
- Link attraction
- Traffic
Social Media is more then Twitter – It’s Networking, Online Videos, Forums, Photo Sharing, Review sites, Wikis, Bookmarking etc…
He covers all the basic info as well:
How to be more social? – Find where your customers are: Ask them!
Let your customers know WHERE you are: add social links to email signatures, include social networks in mailing lists and create pages on your site to let fans/customers know where you are.
Final tips:
- Promote GREAT content
- Build out your networks
- Contribute to the communities
- Make the sites work together
- Have good hosting
Any others you would add to the list?
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