Facebook Hits Half-A-Billion Users

Facebook’s meteoric rise to building a user base of over 500 Million users has come to fruition in under 7 years. Consistently being ranked as the top social networking site the Washington Post provides comment on the milestone:

In its six-year history, the site has become ritualized in our daily lives. It has even attracted the unwilling who join for fear of being cut out of the social fabric. It has connected old friends and family. It has helped make and break political campaigns and careers. It has turned many of us into daily communicators of one-line missives on the profound and mundane. And it has tested the limits of what we care to share and keep private.

The half-billion-member-mark can’t be understated. To put the number into perspective, the population inhabiting Facebook now equals that of the United States, Japan and Germany combined. Or, two Mexicos and a Brazil. The universe of Facebook membership is less than half the population of India, but in the last year the social networking Internet site has doubled in size.

Facebook Worldwide User Growth

If you look at the Worldwide growth of the social networking platform, you can see that we were celebrating 400 Million users back in February of this year, Three months after the network had reached 350 Million members.


Now it’s highly unlikely that Facebook will reach the 1 Billion mark this year, but “it is almost a guarantee that it will happen,” according to The Guardian. Facebook founder Mark Zuckerberg explained: “If we succeed [in innovating and remaining relevant] there is a good chance of bringing this to a billion people… it will be interesting to see how it plays out.”

So, Congratulations to Facebook for reaching this historic milestone.

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Top 10 Social Networking Websites for June 2010

As Facebook continues to dominate all social networking traffic, it’s interesting to note that Yahoo Profiles has completely dropped out of the Top 10 social networking websites. The newest addition to the Top 10- list: MyLife; is a new people search engine to find everyone all in one place. Locate old friends, classmates, lost loves, or colleagues – we’ll see how long it lasts.

Top 10 Social Networking Sites June 2010

As Danny Brown commented on last month’s statistics:

The trouble with these stats (not yours but Compete and similar) is that they only take into account Twitter’s own API. It’s hardly used by the majority. Instead, it’s via smartphones and third-party apps by the likes of Seesmic and Tweetdeck. Gather that information and you’d have a far different graph, at least for Twitter.

I’ve searched Hubspot, Compete, Quantcast and others to find this data but to no avail, so this chart will have to do.

(Image via MarketingCharts)

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The Facebook Economy

Facebook’s Economic Geography - Visual Economics created a really interesting map of what Facebook’s economy would look like if it were a landmass, representing app companies and pages by size, along with a few other interesting representations.

The Facebook Economy

There are 550,000+ apps that are used on Facebook. Seventy percent of users engage with apps each month. There are one million app developers. Zynga, the top app developer, made $250 million in 2009. Of that amount, $80-$150 million is estimated to be profit, more net profit than Facebook itself made.

The most popular Facebook apps are:

  • Zynga
  • Rock You!
  • Electric Arts
  • CrowdStar
  • Playdom
  • Causes
  • Slide
  • 6 Waves
  • Topzy
  • iLike
  • MindJolt
  • RIM

Facebook Pages

There are 1,500,000 active Facebook pages. The average value per fan is $136.38. Extrapolating on that, many celebrity pages would be worth enormous sums:

Michael Jackson, with 13.3 million fans, would have a page worth $1.8 billion. Family Guy has 9.5 million fans for a worth of $1.3 billion. Lady Gaga and Barack Obama each have 9.1 million fans, worth $1.2 billion each. Vin Diesel has nine million fans, worth $1.1 billion. Starbucks has 8.2 million fans, worth $1.1 billion. South Park has 6.2 million fans for a worth of $845 million.

Popular Facebook pages include:

  • Barack Obama
  • Lady Gaga
  • Michael Jackson
  • Family Guy
  • Vin Diesel
  • Megan Fox
  • House
  • Twilight Saga
  • Starbucks

Users

There are 500,000,000+ users of Facebook. Of those, 200 million users use it daily for an average of 55 minutes a day. If those users were all working for $5 an hour instead of going on Facebook, they would collectively earn $916,000,000 a day.

Advertisers

In Q1 2010, 176 billion display ads were posted on Facebook, 16 percent of the display ad market. Facebook says its advertisers have quadrupled since 2009.

If Facebook were a country, it would be the third most populous in the world after China and India. Today’s valuation of Facebook is $7.9-$11 billion.

(via VisualEconomics)

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Tweetons powers instant rewards and contests on Twitter

Last year I blogged about a new twitter contest software application that could be used by individuals or agencies. This year a new, simplistic application has been created called: Tweetons

A key to any successful Twitter strategy is to gain interested followers, but this is often the hardest thing to do. Deals, discounts and prizes for your Twitter followers is one way to get them interested in you.  Twitter has even recently launched their @earlybird account to capitalize in the surge of interest in deals. Rewarding tweeters who spread your message to their followers, either instantaneously or by entering them into a contest when they’ve mentioned your phrase, is made easier with Tweetons. Tweetons provides all the tools that you need in order to monitor customize your promotions.  It even provides a great dashboard to monitor all the statistics.

Tweetons has been used by a variety of companies and below are a couple of examples of how you might use their platform to manage your promotions:

1) Contests. With Tweetons you start by specifying the phrase that you want to track users mentioning. It’s good to create contests that are simple and easy to participate in, such as asking users to follow you and then to retweet a specific phrase.  Alternatively, have them enter a unique hashtag that mentions your brand in their tweet. After you’ve set-up your campaign, you want to make sure that you promote it on your website, blog, facebook page, etc. in order to gain as much visibility as possible. Make sure to publicly acknowledge your winners, as this will bring a lot of good will and personalization to your twitter account.

2) Instant rewards.  One of the great things about Twitter is the ability to interact with customers in real-time. Some restaurants have created campaigns that instantly send users discounts and coupons when the restaurant’s Twitter profile is mentioned. Tweetons provides you with the ability to track when your business is mentioned and instantly send customers your message, which can also include relevant information such as happy hour times and your special of the day.

Features:

  • Powers sweepstakes and instant campaigns
  • Allows you to auto follow anyone who’s mentioned your phrase
  • Requires users to follow you in order to win
  • Budgets for number of rewards
  • Allows you to set the probability of winning
  • Gives you the ability to specify start and end dates for contests
  • Provides automated responses to winners, losers, and all participants
  • Allows you to control how frequently someone is able to enter the contest

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How I Drove Over 1.3 Million Pageviews in 4 Days on Digg

Guest Post by Neal Rodriguez

In this video I tell my story from the first affiliate squeeze pages I optimized for the search engines to the social media strategy I executed to drive over 1.3 million pageviews to a microsite in less than 4 days. I readapted the presentation I gave at the Search Exchange internet marketing conference in North Carolina, for the web. You will hear the type of stories that have the best chance of generating viral exposure on a digital network. At the end of the video I also list some tools that could be used to build a influential account on Digg.com, my platform of choice.

Neal Rodriguez covers best practices on social media marketing on nealrodriguez.com. Subscribe to Neal’s feed to stay abreast with his updates.

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