Last year before the 2011 Men’s NCAA Basketball Tournament, Google launched an interactive maps experience for college hoops fans obsessed with search data and march madness. This year Google has gone a different route by using search volume to show the potential champion solely based on search data. As Google points out:
It’s tournament time and basketball fans are going to the web to look up teams and build the perfect bracket. To fill in our picks this year, we looked at search volume – will the team with the most search queries win? Stay in the game by clicking team names, or on their Google+ icons for the inside scoop. Come back often to see how our search predictions hold up.
Google has gone deeper this year with interaction with college fans by offering up a hashtag to join the conversation on twitter: #GoogleHoops.
Follow the tournament on Google+
Follow your favorite teams on Google+ for tournament updates and a chance to join a Google+ hangout with the teams and sports analysts.
What’s the score? How about now?
Get scores anytime for any team during this tournament (or any other major sports game). Just enter your team’s name followed by [score], and we’ll give you the latest. You don’t even need to leave the search page.
Visit the stadiums
Watch a virtual tour of the playoff stadiums and see all of the tournament locations on this Google map.
Make sure to visit the Inside College Hoops page to see actual results vs. search results.
My pick this year is UNC. Go Heels!