Facebook just expanded its performance advertising program, to include “thousands” of new cities in its self-serve advertising tool, giving advertisers the ability to target users across the United States and around the world. For small businesses already using the service, this information could potentially help boost ROI (which is what we all want in the end, right?)
As Eric Eldon explains;
Facebook isn’t giving a full list of which cities have been added, nor in which countries — so marketers, go have a look at the tool for yourself. We’ve been covering how these ads can be particularly valuable for local businesses who only need to reach people in their area. We expect this update to be especially valuable for them.
The change may not seem that big. But in our recent analysis of Facebook’s revenues for 2009 and 2010, we reported that local advertising is a significant way that Facebook is making money already, and one of the most promising areas for it to expand. Thousands more cities could have a dramatic effect.
Suggested Best Practices for Advertising on Facebook
- Identify your advertising goals
- Keyword Targeting
- Make your product stand out
- Keep your ad simple
- Use a strong call-to-action
- Use an image
- Landing pages
- Keep the user experience in mind
- Evaluate your campaign performance and make the necessary changes