With the growth of social media it’s easy to forget that social media marketing campaigns stretch far beyond the boarders of the United States. Twitter documented its growth as a “global information network” with a user base that’s geographically diverse. With 60% of registered Twitter accounts living outside the United States, we tend to think of campaigns only for the USA.
Social Media is a Global Phenomenon
It’s a People-Driven economy and The U.S. and Canada are great areas to look at to see what is and isn’t working and apply appropriately. While it’s a good practice to look at the more progressive countries, be careful, as it’s not a one-size-fits-all approach.
With more then 70% of all Facebook users living outside of the US – Keep in mind International users in your next social media strategy brainstorm-sessions.