International Social Media Strategy

With the growth of social media it’s easy to forget that social media marketing campaigns stretch far beyond the boarders of the United States. Twitter documented its growth as a “global information network” with a user base that’s geographically diverse. With 60% of registered Twitter accounts living outside the United States, we tend to think of campaigns only for the USA.

Social Media is a Global Phenomenon

It’s a People-Driven economy and The U.S. and Canada are great areas to look at to see what is and isn’t working and apply appropriately. While it’s a good practice to look at the more progressive countries, be careful, as it’s not a one-size-fits-all approach.

With more then 70% of all Facebook users living outside of the US – Keep in mind International users in your next social media strategy brainstorm-sessions.

International Social Media Strategy
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