Facebook Success Summit 2010 – Brian Solis Keynote

Brian Solis Keynote

Building off their immense success of  2010′s Social Media Success Summit – Guy Kawasaki Keynote and 2009′s Gary Vaynerchuck’s KeynoteSocialMediaExaminer.com presents The Facebook Success Summit 2010: The Web’s Largest Online Facebook Marketing Conference, where marketers can discover how to use Facebook to attract and engage quality customers, and quickly grow your business.

Brian is the author of Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web. He is globally recognized as a leading thought leader in new media. Brian is also principal of FutureWorks, an award-winning new media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and web 2.0 startups.

TOPIC: The Case for Facebook and What Your Biz Needs to Know

By this time next year, more businesses will be vested into Facebook than any other social network (yes even more than Twitter). With more than 500 million active users, Facebook has become the world’s largest social gathering spot. In this session, Brian Solis, author of the book Engage! will show you why Facebook is so essential to businesses of all sizes and what you need to do to benefit from the Facebook explosion.

Tonight’s keynote by Solis: “By This Time Next Year…” was engaging on many levels. Here are some of my favorite tweets from the stream during the call, I tried to keep them in chronological order. If you attended I would love to her your thoughts on the presentation.

  • briansolis: Getting ready to present… #FBSS10
  • marismith: Woweee — 84 slides for @BrianSolis’s keynote. First slide is The @SocialNetwork movie. hehee, love it!! :) #FBSS10
  • marismith: “Facebook as a character did not get its deserving role in #thesocialnetwork movie.” @BrianSolis #FBSS10 [Agreed!!]
  • Dalton_Steph: We’re ready to celebrate Facebook #fbss10 via @briansolis
  • Mike_Stelzner: According to @BrianSolis, by this time next year brands will spend more time and resources on Facebook than Twitter #fbss10
  • stelzner: “By this time next year, you as a brand will spend more time on Facebook than you will on Twitter” per @briansolis #fbss10
  • stelzner: “It [Facebook] will not be your only focus, it will be your great focus” per @briansolis #fbss10
  • jesskupferman: #twitter celebrates the “me” in #socialmedia (via @briansolis) #fbss10
  • marismith: “Twitter is a network for *competing for the moment*.” @BrianSolis #FBSS10 [Very true!]
  • stelzner: “Facebook is worth more of your time than Twitter” – per @briansolis #fbss10
  • nancymyrland: “Twitter is fleeting.” — @briansolis #FBSS10
  • dawngartin: @briansolis has interesting take on Twitter. So many after your time in the real time moment. Sees FB worth more of your time. #fbss10
  • jesskupferman: If you look at the scale of where meaningful communication transpires, #facebook is worth more of your time. via @briansolis #fbss10
  • kristenjacoway: “People spend over 700 billion minutes per month on Facebook” Facebook is worth more of your time than Twitter #FBSS10
  • stelzner: “Twitter brought out the me” says @briansolis, but it’s important to diversify the brand “you” #fbss10
  • nancymyrland: “In 2011, we have to look at how to diversity you as a brand.” — @briansolis #FBSS10
  • PaigeHolden: How do you diversify your brand v. the brand you represent? #fbss10
  • Dalton_Steph: average user is connected to 80 community pages, groups and events #fbss10
  • Dalton_Steph: more than 30 billion pieces of content are shared each month! #fbss10
  • sebasluke: Más de 30 billiones de contenidos son compartidos en Facebook cada mes!!! #FBSS10
  • kristenjacoway: Why should ur company have Facebook focus? Consider: Starbucks Coffee has 13,254,815 fans & has 1,036,121 followers on Twitter #FBSS10 #fb
  • marismith: “More than 150 million people engage with Facebook on EXTERNAL websites every month.” @BrianSolis #FBSS10 [Amazing!]
  • Dalton_Steph: Ppl that use Facebook on their mobile devices are 2x as active on FB than non-mobile users #fbss10
  • kristenjacoway: “Two-thirds of comScore?s U.S. Top 100 websites and half of comScore?s Global Top 100 websites have integrated with Facebook” #FBSS10 #fb
  • moyegirl: Wow! Solis says Facebook worth more your brands resources than twitter- twitter is me, real-time; FB is more meaningful interaction. #fbss10
  • Dalton_Steph: What is you mobile strategy on FB right now? #fbss10
  • BrianGroth: More people use Mobile Facebook than all of Twitter users #FBSS10 – how does your brand work on FB mobile?
  • stelzner: Mobile device users on FB are twice as active as non-mobile users – per @briansolis #fbss10
  • jesskupferman: #Twitter – 150 million REGISTERED users. #Facebook – 150 million ACTIVE users. OH my! #fbss10
  • MOSTraining: Top brands on Facebook: 1. Starbucks 2. Coca-cola 3. Oreo @BrianSolis #FBSS10
  • PaigeHolden: Facebook is designed to keep people interacting and sharing. Twitter isn’t so much. #fbss10
  • mbogen: 72% of business claim to operate with a social media strategy. How many of them are actually different from each other? #fbss10
  • jesskupferman: Most businesses have #socialmedia channels, but no strategy. via @briansolis #fbss10
  • Dalton_Steph: Facebook is a graveyard for syndicated content. Do you use the same message on twitter and facebook? #fbss10
  • ai_wassim: “…most businesses ‘social strategy’ is they have profiles on Twitter, Facebook, YouTube…” @BrianSolis #FBSS10 [Hmm!]
  • Dalton_Steph: Miami only 9% of restaurants and cafes have Facebook Brand Pages #fbss10 #MissedOpportunity
  • BrianGroth: Businesses fear creating a Facebook page as a place for negative feedback #FBSS10
  • stelzner: “One of the common themes I hear is the fear of creating an official page” from corps, says @briansolis #fbss10
  • nancymyrland: “If you fear feedback and comments from customers, then I think you have others issues to discuss.” — @briansolis #FBSS10
  • moyegirl: Brand presence is no longer merely just being on facebook but instead interacting and engaging. Don’t fear feedback! #fbss10
  • Dalton_Steph: Facebook and social media require you to ask What is your mission? Why are you on Facebook? #fbss10
  • dawngartin: What is your mission? Your purpose? Why are you on FB? Have the answer for your strategy. ala @briansolis #fbss10
  • RoyMorejon: “Social Media is not owned. It is shared. It is an earned privilege” via @briansolis #fbss10
  • Dalton_Steph: Don’t over complicate social media, 1 post a week, ask a question, leave a poll.. #fbss10
  • jezebelmedia: In San Francisco, only 7% of restaurants/cafes have FB Pages #fbss10
  • pippak: Your use of social media needs to match your practice or business’s mission – why are you using SM? #fbss10
  • PamMktgNut: “you must have a mission…#FB can be your hub for communicating such” via @BrianSolis #FBSS10
  • nancymyrland: “Social Media is your platform for communicating that vision, or that message.” — @briansolis #FBSS10
  • marismith: “Any company that focuses on a higher purpose outperforms companies focused on profit.” @BrianSolis quoting @Zappos #FBSS10
  • dawngartin: @briansolis says the 3 Fs are NOT created equally: Friends, Followers, Fans. #fbss10
  • m_rogers: Why be average – if your on FB – or any social media for that matter – have a mission and do it well! #FBSS10
  • stelzner: “The last mile that we all need to embrace, define and implement is…the human connection” – per @briansolis #FBSS10
  • nancymyrland: “The can be fans, idea generators, advisors, foes…all varying roles that need different strategies,” — @briansolis #FBSS10
  • BrianGroth: The 5 Ps of marketing by @briansolis : Product, Price, Place, Promotion and People w/ People at the center of it all. #FBSS10
  • maltaee: Social Media is about sociology and psychology more so than technology. ~ @briansolis #fbss10
  • Dalton_Steph: reputation, trust and relationships are earned through our action and words #fbss10
  • DianeRayfield: “Why do people follow/fan? 1) customer already 2) show they support the brand 3) receive discounts.” @BrianSolis #FBSS10 RT @MariSmith:
  • nancymyrland: “Reputation, trust & relationships are earned thru our actions & words.” — @briansolis
  • Dalton_Steph: Actions speak louder than Likes #fbss10
  • raymkt: Repuitation, trust, and relationships are earned through our actions and words @briansolis #fbss10
  • PaigeHolden: Klout = your credit score for the social web. @briansolis #fbss10
  • MOSTraining: Part of your social currency is your reputation. @BrianSolis #FBSS10
  • PamMktgNut: “You are already being ranked based on how you participate in social networks” #FBSS10 @Briansolis
  • marismith: “Eventually there will be a ‘Credit Score’ for the Social Web. How are you going to earn prominence?” @BrianSolis #FBSS10
  • stelzner: “Individuals are already becoming more prominent than the brands who are trying to reach out to them” – per @briansolis #fbss10
  • nancymyrland: Pay attention to your your Credit Score, or Social Currency, on the Social Web. — @briansolis #FBSS10
  • BrianGroth: Brands: Get used to the fact that your fans have more influence than you do. #FBSS10n
  • ancymyrland: Target will soon be selling Facebook gift cards to buy what will soon be sold there. — @briansolis #FBSS10
  • wchingya: Technology is contributing in social media, but what tops it all are sociology and psycology — true,coz it’s about ppl #fbss10
  • rareed: Life is about creating yourself. #FBSS10
  • stelzner: “You’re trying to connect with an individual whose attention is thin” – per @briansolis #fbss10
  • Dalton_Steph: Every year the size of our social graph will grow #fbss10
  • nancymyrland: Zuckerberg’s Law: You will double the amount of your content every year. — @briansolis #FBSS1
  • pippak: It’s our job to connect w/ an audience that has it’s own audience (via FB, twitter etc) – a huge multiplier effect for an Influencer #fbss10
  • stelzner: “In the future of social capital…we’ll have to look at what moves them” – per @briansolis #fbss10
  • nancymyrland: “We have to look at what it is that moves these Fans. ” — @briansolis #FBSS10
  • MariSmith: “Social media is about Sociology and Psychology more so than Technology.” @BrianSolis #FBSS10 [Soooo true!!!]
  • ReallySocialB: “Someone who provides valuable & relevant content is an influencer.” @BrianSolis #FBSS10 Are you influencing?
  • stelzner: “It’s about finding ways to integrate interaction, stimulate interaction in creative ways” – per @briansolis #fbss10
  • NaomiTrower: The 5 I’s of Social Marketing Influence, Interaction, Ideation, Insight, Intelligence via @BrianSolis #FBSS10
  • Tournantinc: We have to change our content and distribution strategy…stimulate interaction @BrianSolis #FBSS10
  • nancymyrland: “No brand is an island. People don’t go to your website as much as they used to.” — @briansolis #FBSS10
  • nancymyrland: “Facebook is your homepage for the Social Web.” — @briansolis #FBSS10
  • dawngartin: Customer experience is the one that counts. ala @briansolis #fbss10
  • BrianGroth: Social Marketing starts with intelligence/analysis then inspires insight, invites ideas, needs constent interaction, earns influence #FBSS10
  • nancymyrland: “The rise of the Social Customer deserves much more credit than we give it.” — @briansolis #FBSS10
  • KFOM: Key Social Objective 4 business owners is 2 B the Center of Attraction on the Wall via Comments (i.e ur Customer Experience) #fbss10
  • nancymyrland: “You have to design and host the experience for your users on your Facebook Page.” — @briansolis #FBSS10
  • nancymyrland: “It’s not just a Facebook Page. It’s a BRAND page.” — @briansolis #FBSS10
  • PamMktgNut: “Trigger the social effect in ways that are measurable”! #FBSS10 @BrianSolis #fbss10
  • marismith: “Create a dedicated experience on a custom Facebook tab; this is your brand page, a social epicenter.” @BrianSolis #FBSS10
  • rareed: The idea is to trigger the social effect that is measurable. #FBSS10
  • MOSTraining: Ford introduced the new Ford Explorer on Facebook rather than at an auto show. @BrianSolis #FBSS10
  • stelzner: “If you look at the social consumer, everything begins with search” – per @briansolis #fbss10
  • MOSTraining: Facebook is going to trigger a real competition with Google searches. Starting to become the center of searches. @BrianSolis #FBSS10
  • PaigeHolden: Will Facebook be Google’s arch nemesis? Could happen. #fbss10
  • nancymyrland: “How are you optimizing your Facebook presence for Social Search on Facebook?” — @briansolis #FBSS10
  • moyegirl: Customers spend more time sharing thn consuming. Therefor they’re influencing- you need to trigger that interaction. #fbss10 via @briansolis
  • stelzner: “We should look at continuum versus a campaign”…”use day to day engagement” – per @briansolis #fbss10
  • Dalton_Steph: Rethink marketing approach, use a continuum-based strategy. Guide the experience. #fbss10\
  • nancymyrland: “What is it that you want to sell, to inspire, to design, then build that in to your presence.” — @briansolis #FBSS10
  • BrianGroth: Introduce Clicks-To-Action (the experiences) in your Facebook page and in all parts of your campaign #FBSS10
  • TerryLoving: What are people looking for? help them – design it into your campaign – offer solutions, multiple programs to appeal #fbss10
  • fanpagebuilds: There is no ONE SIZE FITS ALL approach for social media – @BrianSolis #FBSS10
  • nancymyrland: You can purchase flowers, pizza, blue jeans, other products directly from Facebook. — @briansolis #FBSS10\
  • stelzner: “You can own Facebook” b/c you can’t win the fight around anything on your corp website – per @briansolis #fbss10
  • nancymyrland: The infrastructure is so much easier to work through than buying through websites…take note. — @briansolis #FBSS10
  • dawngartin: Go to where the consumer attention span is focused. Hello – FB! #fbss10
  • moyegirl: Empower the creator, the curator and the consumer via @briansolis. #fbss10
  • MOSTraining: Social Feeds = Content Discovery. @BrianSolis #FBSS10
  • nancymyrland: “The average ‘liker’ has 2.4x the number of Friends than a typical Facebook user.” — @briansolis #FBSS10
  • MOSTraining: Consumers share via Email first and Facebook is second. Facebook is part of the cycle. @BrianSolis #FBSS10
  • malonso21: #we are reaching a different kind of consumer: a social consumer” @briansolis at the #fbss10
  • guruclef: The average liker on a news site is 34, a newspaper suscriber is 54 @briansolis #fbss10
  • stelzner: “Saturday is the biggest sharing day of the week on Facebook” – per @briansolis #fbss10
  • pippak: To increase “sharing”, K.I.S.S. (keep it short and simple) #fbss10
  • stelzner: “The most influential individuals on the social web create, post and share content” – per @briansolis #fbss10
  • nancymyrland: Those who use verbs more than nouns are shared more. — @briansolis #FBSS10
  • mbogen: Its not about who you are already connected to, but about those who don’t know you exist yet. #fbss10
  • marismith: New definition of KISS = ‘Keep It Significant and Shareable’ @BrianSolis #fbss10 [Loooooove this, Brian!!]
  • stelzner: “Community activation takes a 360 approach” – per @briansolis #FBSS10
  • rareed: We earn the social capital we deserve. Facebook is the platform. #FBSS10
  • guruclef: This is your time to make a difference… #Engage @briansolis #fbss10
  • malonso21: #fbss10 clap clap clap clap

If you are new to social media marketing, make sure to follow the rest of this conference hashtag here: http://wthashtag.com/FBSS10

Facebook Success Summit 2010 – Brian Solis Keynote
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