Roy Morejon

Not much change in the top 3 since last month’s top social networking sites, as Facebook continues to gain market share in the Unites States, growing steadily with over 53% US Market Share, Twitter has actually dropped in visitor traffic in the US. The largest drop in US Market Share of Visits in April was Myspace with over a 1% drop in traffic.

It’s getting harder to ignore some of these numbers:

YouTube is the second largest search engine on the web.
50% of YouTube’s 300 million users go at least once a week.
Facebook usage is up 400% since last year.
3.5 billion pieces of content are shared each WEEK on Facebook.
96% of 18-35 yr olds. are on a social network.
34% of bloggers post opinions about products & brands.
25% of search results for the World’s Top 20 largest brands are links to UGC.
80% of Twitter usage is on mobile devices – Imagine what that means for bad customer experiences?

The key to success with social media is to outline a strategy which considers the amount of time you can realistically dedicate each day to your online marketing efforts. If you plan your activities, use time-saving tools and make sure your ROI expectations are reasonable you’ll be in a good position to succeed at social networking.