When I started my social media agency in 2007 I knew the emerging new media industry needed to streamline and fill a growing void between public relations and advertising. Born was WeReward earlier this year and the advent of Social Media Sponsorships. A social media sponsorship is a rapidly emerging word of mouth strategy that [...]
Archive for the ‘Social Media’ Category
12 Reasons Why We Like Brands on Facebook
With 40% of Facebook users who become fans of a brand do so to show their support of a company to their friends, according to recent study
Top 10 Countries on Facebook
Facebook’s international expansion is well under way, and it’s arguably the largest and most wide-spread social network that ever existed. As Facebook grows on a global level, the current US dominance of the social network will gradually diminish and become more similar to the general distribution of Internet users.
Social Profiling
Email service provider Exact Target recently released their social profile tool, based on social consumption and social contribution. The interactive tool introduces you to the 12 distinct consumer persona’s online. The ability to study this data and consumer behavior online allows you to get to know your audience based on their personalities, not just their age, gender and other demographics.
Facebook Hits Half-A-Billion Users
Facebook’s meteoric rise to building a user base of 500 Million users has come to fruition in under 7 years. Consistently being ranked as the top social networking site.





