Archive for the ‘Social Media’ Category

How Mobile and Social Media Drive News Consumption

The age of mobile, in which people are connected to the web wherever they are, arrived in earnest. More than four in ten American adults now own a smartphone. One in five owns a tablet. New cars are manufactured with internet built in. With more mobility comes deeper immersion into social networking.

Make NCAA Basketball Picks Based on Google Search Data

Last year before the 2011 Men’s NCAA Basketball Tournament, Google launched an interactive maps experience for college hoops fans obsessed with search data and march madness. This year Google has gone a different route by using search volume to show the potential champion solely based on search data. As Google points out: It’s tournament time [...]

Top 10 Social Networking Websites of 2012

Six weeks into 2012, and we already have two newcomers (Pinterest and Google+) to the Top Social Networking sites of 2012. Looking back at the Top 10 Social Networking Websites of 2010 at this time last year Myspace still had a 6% market share, where now it’s been treading water for the past 12 months, with [...]

Word of Mouth Marketing Offline and Online

From toothpaste to travel, there’s one thing that influences purchase decisions more than any other source: word of mouth. We like to talk. And while we talk a lot about the usual stuff, our friends, family and careers, we talk a surprising amount about products and services.

Socializing Your Brand – A Brand’s Guide to Sociability

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in [...]

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