Archive for the ‘Social Media’ Category

Social Media & The Fortune 100

A recently released report highlighting the Fortune Global 100 companies and how they were using social platforms including: Blogs, Facebook, Twitter and YouTube.

Local Facebook Advertising Campaigns

Facebook just expanded its performance advertising program, to include “thousands” of new cities in its self-serve advertising tool, giving advertisers the ability to target users across the United States and around the world. For small businesses already using the service, this information could potentially help boost ROI (which is what we all want in the end, right?)

Social Media Can’t Save You

social media can’t fix existing business issues, nor is it a sure-fire solution for achieving business or marketing objectives. Social media can be an enabler and an accelerator of existing core capabilities, values, attributes, and plans. It can even be a catalyst for change. But it can’t magically create what doesn’t exist.