Addressing the problem of when someone is searching for a message from a friend, a link to a video, blog post, or a digital invitation to a party, Greplin can find that content whether it is in their Gmail, Facebook, LinkedIn or Twitter account.

As TechCrunch points out: There are some really nice touches to the product. Search results are shown before you hit enter, much like Google’s instant search product, and you can also filter by a variety of message types and sources (by people, for example, or Facebook).

• Gmail (not gTalk Chats)
• Google Docs
• Google Calendar
• Facebook (your profile, events, notes, messages, friends, news feed and wall posts)
• Twitter (your tweets, timeline and direct messages)
• Dropbox (titles and filenames only)
• LinkedIn (your status updates, contacts)
• Evernote*
• Google Apps Mail*
• Google Apps Calendar*
• Google Apps Docs*
• Yammer*

With Google recently releasing Social Search, Search Engine Journal points out that:

Google has thrown its hat into the social networks ring. With social networks growing and expanding wildly, Google has decided to get its share of the action. It all started with the launch of Google’s Social Search as a beta for English speaking users. Social Search was previously in the Google Labs section. It displays its results at the bottom of the search window, and searches based on your list of contacts in Google, for relevant information to the topic you are currently researching.

It then posts whatever photos, posts, blogs or links the people in your social network have posted on your topic. An added feature allows your friends photos that relate to your topic to be published.

In a major update, Google has almost completely overhauled the Social Search network. The company has added Twitter, Flickr, and Quora to its servers, integrating all the information available on all those websites into one place. Now Social Search results will appear anywhere in the listing according to search relevance. Annotations will let you know when someone from your social circle has posted any kind of information relevant to your search, and on which website it was posted.

Mashable weighs in on Google’s Social Search by adding:

The first major change is that Google Social Search results will no longer appear only at the bottom of the page, but will instead be “blended” throughout the page. This is done through an annotation system that lets you know when a friend has shared a specific link or search result. If your friend writes a blog about how to create honey, that result will have an annotation that your friend has “shared this,” either via Google or through one of Google’s three major social integrations.

If you want to give Greplin a try I have 5 invites to give to the first five people who leave a comment.

Google – the multinational Internet search technologies corporation, hosts and develops numerous Internet-based services and products, and generates profit primarily from advertising has responded to the EU’s antitrust investigation.

In short, Google says it focuses on users, not websites. So whatever is best for the user is what it does.

Here’s Google’s full blog post on the EU investigation, written by top search execs Udi Manber and Susan Wojcicki:

At Google, we’ve always focused on putting the user first by providing the best possible answers as quickly as possible – and our product innovation and engineering talent have delivered results that users seem to like, in a world where the competition is only one click away. However, given our success and the disruptive nature of our business, it’s entirely understandable that we’ve caused unease among other companies and caught the attention of regulators. Today, the European Commission has announced that they will continue to review complaints about Google’s search and search advertising. We respect their process and will continue to work closely with the Commission to answer their questions.

So that everyone understands how we approach search and ads ranking, we thought it would be helpful to state clearly the principles that guide our business:

• Answering users’ queries accurately and quickly is our number one goal. Sometimes the best, most relevant answer to a query is our traditional “ten blue links”, and sometimes it is a news article, sports score, stock quote, video, or a map. Today, when you type in “weather in London” or “15 grams in ounces” you get the answers directly (often before you even hit Enter). In the future, we will need to answer much more complex questions just as fast and as clearly. We believe ads are information too, which is why we work so hard to ensure that the advertisements you see are directly relevant to what you are looking for;

• We built Google for users, not websites. It may seem obvious, but people sometimes forget this — not every website can come out on top, or even appear on the first page of our results, so there will almost always be website owners who are unhappy about their rankings. The most important thing is that we satisfy our users.

• We are always clear when we have been paid for promoting a product or service. Before we launched Google, many search engines took money for inclusion in their results without making that clear to users. We have never done that and we always distinguished advertising content from our organic search results. As we experiment with new ad formats and types of content, we promise to continue to be transparent about payments.

• We aim to be as transparent as possible. We provide more information about how our ranking works than any other major search engine, through our webmaster central site, blog, diagnostic tools, support forum, and YouTube channel. We give our advertisers information about the ad auction, tips on how to improve their ad quality scores, and the ability to simulate their bids to give them more transparency. And we’re committed to increasing that transparency going forward. At the same time, we don’t want to help people game our system. We do everything we can to ensure that the integrity of our results isn’t compromised.

Our final principle: the only constant is change. We’ve been working on this stuff for well over a decade, and in that time our search technology has improved by leaps and bounds. Our results are continuing to evolve from a list of websites to something far more dynamic. Today there’s real-time content, automatically translated content, local content (especially important for mobile devices), images, videos, books, and a whole lot more. Users can search by voice — and in a variety of languages. And we’ve developed new ad formats such as product listing ads and new pricing models such as cost-per-action. We cannot predict where search and online advertising will be headed, but we know for sure that they won’t stay the same. By staying focused on innovation we can continue to make search even better — for the benefit of users everywhere.

Some of the additions that have been made to the guide are a glossary to define terms that are mentioned throughout the guide. They offer more example images including more clear wording to help people understand and digest the content provided.

One of the sections I found most useful are the additions of mobile browsing and how to optimize your site for mobile devices.

Overall this guide gives people what they need to understand when building a website for the first time, it also re-introduces us to the Googlebot.

1. Born a Masshole, wicked pissah I know.
2. Grew up on the Coast of Maine, ayuh.
3. Now a Southerner by choice, ya’ll.

I am an Internet Marketing Consultant in Charlotte, NC – I have been helping clients for over a decade and love the challenges companies face in today’s ever-changing social networking landscape. I hope to keep this blog full of things I find useful or interesting in regards to social media, search engine marketing and consulting. I encourage your comments as I get this started.

My pitch:

I am a speaker, educator and Internet marketing consultant for companies interested in leveraging social media communications and Internet technologies for their business.