Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in [...]
Archive for the ‘Search Engine Marketing’ Category
Google Advertising Calls to Action
July 12th, 2011
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I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]
How Google’s Search Engine Really Works
November 30th, 2010
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Google, the multinational Internet search technologies corporation, hosts and develops numerous Internet-based services and products, and generates profit primarily from advertising has responded to the EU’s antitrust investigation.
International Social Media Strategy
April 23rd, 2010
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With the growth of social media it’s easy to forget that social media marketing campaigns stretch far beyond the boarders of the United States. Twitter documented its growth as a “global information network” with a user base that’s geographically diverse. With 60% of registered Twitter accounts living outside the United States, we tend to think of [...]
