Archive for the ‘Search Engine Marketing’ Category

How To Make Mobile Marketing More Personalized

Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations.

How Mobile and Social Media Drive News Consumption

The age of mobile, in which people are connected to the web wherever they are, arrived in earnest. More than four in ten American adults now own a smartphone. One in five owns a tablet. New cars are manufactured with internet built in. With more mobility comes deeper immersion into social networking.

Socializing Your Brand – A Brand’s Guide to Sociability

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in [...]

Google Advertising Calls to Action

I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]

How Google’s Search Engine Really Works

Google, the multinational Internet search technologies corporation, hosts and develops numerous Internet-based services and products, and generates profit primarily from advertising has responded to the EU’s antitrust investigation.

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