Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations.
Archive for the ‘Search Engine Marketing’ Category
I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]
Google, the multinational Internet search technologies corporation, hosts and develops numerous Internet-based services and products, and generates profit primarily from advertising has responded to the EU’s antitrust investigation.