Archive for the ‘Mobile’ Category

How To Make Mobile Marketing More Personalized

Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations.

Holiday Shopping Goes Digital

Online shopping will break more records in 2012. E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. The infographic below shows online shopping predictions for Black Friday and Cyber Monday. Thanksgiving Day Weekend Shopping 226 million consumers visited stores and shopped online, up [...]

How Social Media is Replacing Traditional Journalism as a News Source

Nearly half of all Americans get some form of local news on a mobile device, and 46% of people get their news online at least three times a week.

How Mobile and Social Media Drive News Consumption

The age of mobile, in which people are connected to the web wherever they are, arrived in earnest. More than four in ten American adults now own a smartphone. One in five owns a tablet. New cars are manufactured with internet built in. With more mobility comes deeper immersion into social networking.

Google Advertising Calls to Action

I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]