The age of mobile, in which people are connected to the web wherever they are, arrived in earnest. More than four in ten American adults now own a smartphone. One in five owns a tablet. New cars are manufactured with internet built in. With more mobility comes deeper immersion into social networking.
Archive for the ‘Mobile’ Category
Google Advertising Calls to Action
July 12th, 2011
3 Comments
I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]
Mobile Commerce [INFOGRAPHIC]
June 13th, 2011
4 Comments
Internet commerce changed how we do business, and now the rapid expansion of mobile is morphing the retail environment again.
The Challenges of being Constantly Connected
December 24th, 2010
1 Comment
As an internet marketing consultant I find it more and more difficult to disconnect from the constantly connected lifestyle I have chosen. Soren Gordhamer the organizer of the Wisdom 2.0 Conference brings up an important question to ask yourself: Are you going to be constantly overwhelmed by “Stress 2.0,” or can you successfully translate this lifestyle into “Wisdom 2.0?”
