I recently came across an amazing video from Tether, a talented group who build brand stories that are irresistibly true, by helping brands remember who they are and discover who they can become. Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into [...]
Archive for the ‘Miscellaneous’ Category
Google Maps and March Madness
March 27th, 2011
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March Madness is well upon us as the men’s college basketball final four teams will be decided today. Google has created a events page just for the 2011 College Basketball Tournament. Google gives you all the tools you need to follow the tournament: The college basketball tournament is here and you can explore the games, schools, and [...]
IZEA + WeReward = New Media Innovation
September 9th, 2010
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When I started my social media agency in 2007 I knew the emerging new media industry needed to streamline and fill a growing void between public relations and advertising. Born was WeReward earlier this year and the advent of Social Media Sponsorships. A social media sponsorship is a rapidly emerging word of mouth strategy that [...]
