Archive for the ‘Miscellaneous’ Category

Make NCAA Basketball Picks Based on Google Search Data

Last year before the 2011 Men’s NCAA Basketball Tournament, Google launched an interactive maps experience for college hoops fans obsessed with search data and march madness. This year Google has gone a different route by using search volume to show the potential champion solely based on search data. As Google points out: It’s tournament time [...]

Developing a Brand Strategy for Gatorade [VIDEO]

I recently came across an amazing video from Tether, a talented group who build brand stories that are irresistibly true, by helping brands remember who they are and discover who they can become. Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into [...]

Google Maps and March Madness

March Madness is well upon us as the men’s college basketball final four teams will be decided today. Google has created a events page just for the 2011 College Basketball Tournament. Google gives you all the tools you need to follow the tournament: The college basketball tournament is here and you can explore the games, schools, and [...]

The Challenges of being Constantly Connected

As an internet marketing consultant I find it more and more difficult to disconnect from the constantly connected lifestyle I have chosen. Soren Gordhamer the organizer of the Wisdom 2.0 Conference brings up an important question to ask yourself: Are you going to be constantly overwhelmed by “Stress 2.0,” or can you successfully translate this lifestyle into “Wisdom 2.0?”

Inside the Panthers #Purrsuit – A Social Media Competition

The event is a one-day, citywide social media challenge. Contestants will follow clues to check-in points and complete tasks ranging from simple to absurd, all while interacting with each other and friends on Twitter, Facebook, YouTube, Foursquare and other sites.

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