Last year before the 2011 Men’s NCAA Basketball Tournament, Google launched an interactive maps experience for college hoops fans obsessed with search data and march madness. This year Google has gone a different route by using search volume to show the potential champion solely based on search data. As Google points out: It’s tournament time [...]
Archive for the ‘Miscellaneous’ Category
Developing a Brand Strategy for Gatorade [VIDEO]
May 8th, 2011
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I recently came across an amazing video from Tether, a talented group who build brand stories that are irresistibly true, by helping brands remember who they are and discover who they can become. Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into [...]
Google Maps and March Madness
March 27th, 2011
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March Madness is well upon us as the men’s college basketball final four teams will be decided today. Google has created a events page just for the 2011 College Basketball Tournament. Google gives you all the tools you need to follow the tournament: The college basketball tournament is here and you can explore the games, schools, and [...]
