Roy Morejon

Not much change in the top 3 since last month’s top social networking sites, as Facebook continues to gain market share in the Unites States, growing steadily with over 53% US Market Share, Twitter has actually dropped in visitor traffic in the US. The largest drop in US Market Share of Visits in April was Myspace with over a 1% drop in traffic.

It’s getting harder to ignore some of these numbers:

YouTube is the second largest search engine on the web.
50% of YouTube’s 300 million users go at least once a week.
Facebook usage is up 400% since last year.
3.5 billion pieces of content are shared each WEEK on Facebook.
96% of 18-35 yr olds. are on a social network.
34% of bloggers post opinions about products & brands.
25% of search results for the World’s Top 20 largest brands are links to UGC.
80% of Twitter usage is on mobile devices – Imagine what that means for bad customer experiences?

The key to success with social media is to outline a strategy which considers the amount of time you can realistically dedicate each day to your online marketing efforts. If you plan your activities, use time-saving tools and make sure your ROI expectations are reasonable you’ll be in a good position to succeed at social networking.

Facebook just expanded its performance advertising program, to include “thousands” of new cities in its self-serve advertising tool, giving advertisers the ability to target users across the United States and around the world. For small businesses already using the service, this information could potentially help boost ROI (which is what we all want in the end, right?)