Archive for the ‘Internet Marketing’ Category

Word of Mouth Marketing Offline and Online

From toothpaste to travel, there’s one thing that influences purchase decisions more than any other source: word of mouth. We like to talk. And while we talk a lot about the usual stuff, our friends, family and careers, we talk a surprising amount about products and services.

Socializing Your Brand – A Brand’s Guide to Sociability

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in [...]

7 Tips for Social Media Marketing from DELL

In a recent interview with Clickz, Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit talk about some of Dell’s success online including B2B social media marketing outreach.

Social Media Age Demographics for Facebook and Twitter

In researching how different age groups interact online, this well designed infographic explains user demographics for two of the world’s most popular social networks: Twitter and Facebook. Who Uses the Social Web? – Most online interaction takes place on the social web (Facebook, Twitter, LinkedIn etc.) Here’s the age distribution across the social web: 0 – 17 [...]

Google Advertising Calls to Action

I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]

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