Archive for the ‘Internet Marketing’ Category

Word of Mouth Marketing Offline and Online

November 29th, 2011 No Comments

From toothpaste to travel, there’s one thing that influences purchase decisions more than any other source: word of mouth. We like to talk. And while we talk a lot about the usual stuff, our friends, family and careers, we talk a surprising amount about products and services.

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Posted in Brands, ecommerce, Internet Marketing, Social Media |

Socializing Your Brand – A Brand’s Guide to Sociability

October 12th, 2011 No Comments

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in [...]

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Posted in Brands, Internet Marketing, Search Engine Marketing, Social Media |

7 Tips for Social Media Marketing from DELL

September 13th, 2011 No Comments

In a recent interview with Clickz, Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit talk about some of Dell’s success online including B2B social media marketing outreach.

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Posted in Internet Marketing, Social Media |

Social Media Age Demographics for Facebook and Twitter

August 30th, 2011 4 Comments

In researching how different age groups interact online, this well designed infographic explains user demographics for two of the world’s most popular social networks: Twitter and Facebook. Who Uses the Social Web? – Most online interaction takes place on the social web (Facebook, Twitter, LinkedIn etc.) Here’s the age distribution across the social web: 0 – 17 [...]

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Posted in Brands, Internet Marketing, Social Media |

Google Advertising Calls to Action

July 12th, 2011 3 Comments

I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]

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Posted in Brands, Entrepreneurs, Internet Marketing, Mobile, Search Engine Marketing |
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