Roy Morejon

Email service provider Exact Target recently released their social profile tool, based on social consumption and social contribution. The interactive tool introduces you to the 12 distinct consumer persona’s online. The ability to study this data and consumer behavior online allows you to get to know your audience based on their personalities, not just their age, gender and other demographics.

Facebook’s Economic Geography – Visual Economics created a really interesting map of what Facebook’s economy would look like if it were a landmass, representing app companies and pages by size, along with a few other interesting representations.

The Facebook Economy
There are 550,000+ apps that are used on Facebook. Seventy percent of users engage with apps each month. [...]

A key to any successful Twitter strategy is to gain interested followers, but this is often the hardest thing to do. Deals, discounts and prizes for your Twitter followers is one way to get them interested in you.

Guest Post by Neal Rodriguez
In this video I tell my story from the first affiliate squeeze pages I optimized for the search engines to the social media strategy I executed to drive over 1.3 million pageviews to a microsite in less than 4 days. I readapted the presentation I gave at the Search Exchange internet [...]