Archive for the ‘Brands’ Category

Socializing Your Brand – A Brand’s Guide to Sociability

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in [...]

Social Media Age Demographics for Facebook and Twitter

In researching how different age groups interact online, this well designed infographic explains user demographics for two of the world’s most popular social networks: Twitter and Facebook. Who Uses the Social Web? – Most online interaction takes place on the social web (Facebook, Twitter, LinkedIn etc.) Here’s the age distribution across the social web: 0 – 17 [...]

Google Advertising Calls to Action

I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]

Developing a Brand Strategy for Gatorade [VIDEO]

I recently came across an amazing video from Tether, a talented group who build brand stories that are irresistibly true, by helping brands remember who they are and discover who they can become. Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into [...]

Google Maps and March Madness

March Madness is well upon us as the men’s college basketball final four teams will be decided today. Google has created a events page just for the 2011 College Basketball Tournament. Google gives you all the tools you need to follow the tournament: The college basketball tournament is here and you can explore the games, schools, and [...]

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