From toothpaste to travel, there’s one thing that influences purchase decisions more than any other source: word of mouth. We like to talk. And while we talk a lot about the usual stuff, our friends, family and careers, we talk a surprising amount about products and services.
Archive for the ‘Brands’ Category
Google Advertising Calls to Action
July 12th, 2011
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I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results [...]
Developing a Brand Strategy for Gatorade [VIDEO]
May 8th, 2011
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I recently came across an amazing video from Tether, a talented group who build brand stories that are irresistibly true, by helping brands remember who they are and discover who they can become. Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into [...]
