Do you replace twitter updates for your morning news and information over TV broadcasts? Do you update your status before you crawl into bed, and again once you wake up in the morning? It’s okay – you’re not alone. The latest Retrevo Gadgetology study asked social media users questions such as when, where, and how much time they spend on sites and services like FaceBook and Twitter.
What is it about social media that causes people to spend so much of their precious time trading information with friends, family and even giant corporations? Of course, we already know the answer; it’s fun and can be rewarding both socially and financially.
Not only do social media fanatics check Facebook and Twitter throughout the day, almost half of the respondents said they check in on the social media scene in bed, during the night or as soon as they wake up in the morning. Naturally, younger social media users said they tweet by night more than those over 25.
Among social media users, it appears almost half are so involved with FaceBook and Twitter that they check in the first thing in the morning. With 16% of social media users saying this is how they get their morning “news,” could we be witnessing the first signs of social media services beginning to replace “Good Morning America” as the source for what’s going on in the world?
Need more evidence that social media can be habit forming? How about the fact that 56% of social media users need to check FaceBook at least once a day? Even more impressive are the 12% who check in every couple of hours.
What are your thoughts? Are we becoming a society addicted to status updates and @anywhere check-ins?