Trust in your social networks
With the first traffic reports of 2010 going live on compete today, we get a clear picture of engagement activities online with no surprise that Facebook is now the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010. At the current pace of adoption and engagement, it should pass Google within the year, but I still have faith that Buzz will gain momentum in the space over the next few months.
While eyeballs are newsworthy, the real story is engagement, especially in the ongoing battle for those coveted big brand dollars. On this front, Facebook is second to none. Check out how monthly Attention (Time spent on Facebook.com as a percentage of all time spent online each month) ramps over the past year for Facebook, while both Yahoo and Google show a decrease. In January, 11.6% of all time spent online was spent on Facebook (compared to 4.25% for Yahoo and 4.1% for Google).
It’s interesting that people are migrating to their personal networks for information and online entertainment. How has this affected your site traffic and/or relationships with friends and clients whom your connected with on Facebook?