It’s getting harder to ignore some of these numbers:
YouTube is the second largest search engine on the web.
50% of YouTube’s 300 million users go at least once a week.
Facebook usage is up 400% since last year.
3.5 billion pieces of content are shared each WEEK on Facebook.
96% of 18-35 yr olds. are on a social network.
34% of bloggers post opinions about products & brands.
25% of search results for the World’s Top 20 largest brands are links to UGC.
80% of Twitter usage is on mobile devices – Imagine what that means for bad customer experiences?